Mobile Stats

Mobile Marketing Statistics 2013

Mobile marketing is on the rise. We’ve been collecting some of the latest mobile marketing statistics that reflect the growth and importance of mobile as a channel for reaching people. Feel free to use any stats with attribution to the sources listed (and maybe a link to this page if you like).

Mobile Traffic Statistics

Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon)

By 2016, the number of mobile devices is expected to surpass the world’s population--an 18-fold increase between 2011 and 2016. (Cisco)

Mobile phones accounted for more than 13% of all web traffic in August 2012. (Cisco)

Google, Facebook, Yahoo, Amazon, and Wikimedia are the top 5 media properties accessed on mobile devices (comScore 2013)

Mobile Recruitment Statistics

40% of hires come from referrals or job boards (SilkRoad via ERE)

40% of applicants abandon non-mobile-optimized application processes (CareerBuilder)

70% of job seekers look for job information on mobile. (Simply Hired Job Seeker Report)

55% of today’s registered nurses are expected to retire between 2011 and 2020 (BLS via Halogen Software)

60% of job seekers use social media as part of their job search (Simply Hired Job Seeker Report)

72% of job seekers want to receive career opportunity information on their mobile devices (Sirona Consulting)

84% of job seekers think job organizations should have mobile-friendly sites (Sirona Consulting)

35% to 40% of job seekers in 10 industries use mobile (CareerBuilder)

86% of job seekers who have a smartphone say they use it to search for jobs (Jibe)

20% of job applications come through mobile for employers with mobile career sites (CareerBuilder 2012)

30% of traffic is mobile from 6 pm to 9 pm (

Mobile Event Statistics

73% of conference attendees make lists of MUST-SEE exhibitors when planning conference attendance (CEIR Study)

Mobile Usage Statistics

27% of emails are opened on mobile devices (Sirona Consulting)

30% of US consumers use mobile devices for shopping (Nielsen Mobile Consumer Report)

80% of physicians use mobile devices at work (Information Week)

Mobile and Small Business

79% of small businesses feel that mobile websites boost customer engagement (eMarketer)


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